Once you begin your media course and have been introduced to some common terminology, exploration of media forms and given insight into the structure of your GCSE or A-level, you will begin to explore the key concepts in media. Any media text is made up of GRANITE. Confused?
- Every media text belongs to a Genre or group (a horror film, dance track, teen magazine)
- Within that text, a person, place or object is being Represented in some way, shape or form.
- The Audience for that media text will make sense of it using their personal and shared experiences.
- The text also contains a Narrative, be it a photograph of war or some bad gangsta lyrics about pimping your uncle
- The text didn't evolve from bacteria, it was constructed by a media Institution for financial purposes and has elements of their Ideology embedded within the text.
- It was produced using some Technology, be it DTP (Desk Top Publishing software) or hardware
- The Evidence is the product itself which you can then reference against other Experiences you've had with similar Media. Evaluate the work you have produced to show your understanding and to make improvements.
- Got it?!
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