AS Level Media G322: Section B:
Institutions and Audiences
Tips on how to write a good answer for this part of the exam….
1. The three-step introduction
Place your three main points that answer the questions - and preferably a counterargument - in your introduction, then use them as a guide to the content of each paragraph.
2. Debate & weigh up both sides of the argument:
e.g. ‘However’, ‘having said this’, ‘an exception to this is the film……..released in……..’
3. Try to cover 3 case studies or more:
a. Thin Man Films (production)
b. Working Title (distribution)
c. Film4 (was all 3, now only exhibits films)
d. Cineworld/ Odeon vs. Electric Palace/ Curzon (exhibition)
4. You must mention a variety of different films to support your points/ ideas:
Your first film
Your second film
Other films too
5. Mention specific audiences and how they are targeted
-through age/ gender/ time era/ taste/ lifestyle/ location
-do British audiences prefer British films? Is this a misconception?
- where do they consume?
- how are your habits indicative of wider behaviour
6. Mention the threat and opportunities of Digital Cinema to all institutions:
a. Growth of internet
b. Downloading/ live streaming/ file sharing
c. Piracy
d. DVD sales
e. Cost/ inflation/ credit crunch
f. +ive: IMAX cinema/ digital reels
8. Engrain your essay with your own point of view and ideas.
Plan
Stay Calm
Good Luck!
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